Xtreme Xrunch Xart

As an extension of the Baby Carrots "Eat 'em like Junk Food" campaign, a companion mobile game was created - hence, the world's first carrot crunch powered video game.

COMPANY
Crispin Porter + Bogusky

CLIENT
Bolthouse Farms

MY ROLE
I was the Lead Experience Designer in determining game mechanics, wireframes documentation, user testing, and overseeing the design and development of the mobile game.

Featured on FWA for Mobile of the Day

Example UX documentation available upon request.