BABYCARROTS.COM

As part of the "Baby Carrots: Eat 'em like Junk Food" campaign, a desktop and mobile web site was built to educate and entertain audiences on the new baby carrot junk food packaging, mobile game, tv spots, and more.

COMPANY

Crispin Porter + Bogusky

CLIENT
Bolthouse Farms

MY ROLE
I was the Lead Experience Designer in creating the site architecture, wireframes and motion design in collaboration with the design team. Also oversaw design and development of the desktop and mobile web sites.

Featured on FWA for Mobile of the Day

Example UX documentation available upon request.