WACOM.COM REDESIGN

With disparate web properties spread across 5 different regions, Wacom looked to restructure and re-design their new global website in order to unify the brand experience. 

The team started out by evaluating the existing site, and found that navigation was cumbersome due to the mass amount of content and deep linking that lead to different page sections. And so, we set out to flatten the architecture and divided the site into two distinct experiences: One for the everyday consumer - "Discover Wacom," and another for the business-oriented and corporate audience - "About Wacom."

The global navigation is designed to let consumers visually see and find products more efficiently while accommodating regional differences.

The homepage presents a dynamic content grid that invites visitors to explore the latest from Wacom.

By defining templates that account for shared and unique functionalities, product pages may be designed and developed with improved efficiency without compromising the features showcase of each product.

Being mindful of the mobile audience, we of course did not forget about the mobile web experience.

It's no surprise that large-scale website re-designs take a lot of work, from UX, to design and development. Throw in the element of regional differences, and suddenly the levels of efforts increase in having to accommodate for different language, product, and content variations. There is a lot more behind-the-scenes work put into the site that's not necessarily presentable in the form of spreadsheets and matrices, but are equally as important as the wireframes and designs. I'm quite proud of the talented team of people I had the pleasure of working with to make this project come to life in the short amount of time that we had, and look forward to seeing it continue to grow and improve with the future iterations to come.

COMPANY

Fantasy Interactive (Fi)

CLIENT

Wacom

MY ROLE

I was the Lead UX Designer throughout the project cycle from planning and requirements gathering to strategy, wireframing, and content management. Also collaborated with the design and development teams to brainstorm ideas and problem solve.

Featured on:

FWA for Site of the Day and The Cutting Edge Project of the Week

Awwwards for Site of the Day